D6 - The sponsorship i mentioned was the Motarola deal.
Stongle - I would take your word for it if you aswered any of my questions. I might debate your interpretation or valuations. But i doubt you would lie about anything.
Being as i'm not even playing that league how does its success relate to my vanity, its to do with wanting the sport to progress. Those aren't the only things that matter by any stretch of the imagination. And yes only being interested in those would be wrong, and bad for the sport. However ignoring them doesn't help the sport in any way. In fact taking them in to account as part of the biger picture, as i said will help develop the sport.