Interesting debate here - we had the same in Denmark about half a year ago - and it seems this problem is fairly general in most of Europe.
I do however disagree with most of what is being said - I think people are either lacking in imagination - or have their heads in the clouds - on this issue (in Denmark too - don't worry - I'm not singling you guys out
)
- this is going to be loooong - so bare with me please
First of all - for a site owner to even begin to entertain the notion of broadening his business to emcompass walk on players, you guys have to come up with something better than "well, those 20 walk on customers give you much less revenue - but at least it is revenue".
Not ALL money is worth earning - especially when the site owner has to calculate the salary he has to pay an employee overseeing walk on, wear and tear, having to close down a field for high revenue rental customers (how is he to know some company will not call "tomorrow" to get that exact date for 50 rental players?), etc.
For a site owner to start looking at generating "paintballers" at his site, we have to make it interesting to him on a larger scale.
First order of business is to identify how rental customers are converted - and what they need to be converted (I'll get back to viability for the site owner in a bit):
First - understand that paintball is a team sport - and telling a rental player he should buy his own kit and try and either ask around if a team needs a player or start a team himself, will NOT work... it is simply too large a commitment for a person who can start playing football or golf or whatever tomorrow - and in each of those activities there is a whole organisation already in place to cater for him, so he only needs to focus on enjoying the game.
If you want people to play paintball as a sport on a regular basis, you need to organise it like a sport.... everything else is just ludicris.
With that in mind - if you want to convert rental customers, you need a setup where everything is taken care of for them - right down to where they are playing, when they are playing, with whom they are playing - and not least the possibility of getting "trained" by the local "club pro".
That structure can either be commercial or a club structure - but it needs to be there - otherwise forget it... someone new to the sport will only take on a larger commitment, if he is one of those "1 in a 1000" who just LOVE paintball from the first second (which are the ones we are already converting anyway).
Now, with that in place, let's turn back to why the site owner should set this whole thing in motion:
As things are done today (as mentioned) - there is NO reason for him to do it (bar the few "romantics" that do it for the love of the sport) - he will never be SC Village or Challenge Park Extreme and get 600 walk ons on a Saturday anyway.... so forget about "if you build it they will come".... it's a bull**** argument for a European site owner.
He NEEDS a different income stream to make it attractive.
Here I see two possiblities:
First one, is one that I am amazed the industry does not do more with today: "Sales commission"
Every site should have a local shop (phýsical or online), set up by their paintball supplier, where they get kick back from their supplier everytime they sell something..... much like a Pro Shop at a golf course.
The pricing at those shops have to be competitive - otherwise it will not be a solid earner for the site owners.
Shops exist already at some sites - but without the aforementioned structure for players joining "the club" - those shops will generate very little sale.... because only the "1 in a 1000" will actually buy something there - and pricing will often be higher than if they try finding the same kit online.
If a shop is set up right, in a close working relationship between the site owner and his supplier - it will generate a not insignificant incomestream for the site owner, that he can ONLY capitalise on, if he generates walk on players.
You have to remember here, that players will not only make their first purchase at the shop - they will make their next purchases there also, because they have a good relationship with their local "Pro Shop" and their local field... so the shop will generate income several times on each customer.
For the same reason, offers in the shop should be varied, from "buy you own set of goggles for £ 20" - all the way upto "buy the new VXBHTYGL marker for £ 1,000"... and everything inbetween.
Second possibility, which takes a larger investment, but will also be more interesting in the long run for the site ower, is Reball.
Reball allows him to maximise his earnings on walk on players, because he does not have to pay for paint (apart from the one time investment).
What it also gives him, is a new avenue of marketing, that is completely free for him (we'll not completely - but very cheap
).
For instance, our local site - Copenhagen Paintball Arena - just handed out some 350 vouchers for free paintball for 2 people at a Copenhagen fair (a womens fair actually) - and the first 100 people will be at their Reball arena this Wednesday.
Basically, 700 people who never played paintball before, are over the next month playing Reball for free - and the only thing CPA has to pay for, is the instructor - they have no expense for paint.
How many more player do you think sites could generate in the UK, if they were able to let people play the first time for FREE?
So - to sum it up:
- You NEED an organisation catering for "walk on players" at the local site
- You NEED for the site owner to be able to generate an income stream that is significant on those players
Nick