I'm probably going to get a smack for this, but...
Play stock.
Solves pretty much all the problems - not expensive, changes the dynamic of the game from shooting (can't see it) to moving (which spectators can see), and hell, ROF reduction has some positive image consequences.
Those of us who have batted this broadcast concept around extensively know that the killer in terms of paintball on TV is the midgame. Start, cool. End, cool. Middle, sucks. Why? Very little movement. There are a couple formats floating around, I have one myself actually, that make some VERY significant changes to the way the game is played, and one of these days I'll have enough money lying around to build a field to see if the format works.
As for the Olympics, just becoming an olympic sport doesn't do anything for you if NBC doesn't decide to cover the event. And for them, to gamble on paintball over another sport probably isn't worth it. They might do it if they can find a good story in the athletes (that's the key - we don't watch the olympics because we really care about swimming, we watch it because NBC makes the swimmers interesting) but it's a pretty big risk for them to devote time to a new controversial sport when they have the tried-and-true sports to cover.
As for expense, you don't HAVE to pay a lot to play paintball. We get most of our rec players to play at $30-$35/day, and tournaments we keep under $100/player, including entry, air, and paint. A lot of times that can end up close to free depending on how good a club is at working their college activities funding system. (For example, we have one club that got $14,000 to set up a field on campus and another that got $70,000.) And if you start playing stock paintball, your costs decrease even more.
There's certainly plenty of room for paintball to grow, but you need to think out of the box to make it happen. People can stick with the half-case-per-game centerflag format we have now if that's what they want to play, but it's going to be very difficult to use that format to get paintball to a point where it's as interesting to watch as play.
Although it should be noted that that's not necessarily a bad thing - not everyone wants to be on TV.
- Chris