X-Ball in Europe

[raehl]

I'm quite aware of the fact that there are non-American multi-national corporations.

But it is VERY VERY difficult to get to any advertising dollars at the multi-national level of said corporations. I wasn't arguing their existence, my point is that the international advertising budget, which is what you'd want to pull from, is generally reserved for things like the Olympics, and sports superstars - getting them to pay attention to paintball would be quite the accomplishment. I would consider it an EXTREME longshot.

Paintball is small potatoes to the guys in advertising/marketing at the international headquarters, and international paintball isn't an effective use of advertising/marketing dollars for the guys at the local "branches" of the company.

But, I actually talk to multi-national corporations about paintball sponsorship, so what do I know, right? You guys are trying to say "Hey, multi-national corporation, multinational sponsorship, makes perfect sense", and that's just totally glossing over the details of the situation. There are very few people at these companies who have international responsibility, and none of them are likely to spend the time on something that is not a huge, established, international sport with a proven return on investment.


- Chris

 

[raehl]

Right, because I'm totally going to announce that on a web forum. Believe I'm full of it if you want, doesn't phase me (cosidering I'm pretty sure quite a few here already think I'm full of it, that's probably a good thing. )


Let's put it another way: Someone in the US isn't going to spend their advertisng dollars on a European team playing in the US because it makes more sense to put those same dollars on a US team. Someone in Europe isn't going to put their advertising dollars in a European team playing in the US because it makes more sense to put their dollars on a European team who is staying home. The few people at any multi-national corporation who might be interested in sponsoring international competition are busy on things like the olympics.

Expecting someone to sponsor cross-pond paintball competition just because they are a multi-national corporation is simply not a realistic expectation.


- Chris

 

[sjt19]

Originally posted by raehl

Someone in the US isn't going to spend their advertisng dollars on a European team playing in the US because it makes more sense to put those same dollars on a US team.

So tell me why DYE sponsor teams like Nexus and Joy who compete in the USA as well as in Europe? Do you really think DYE sponsor Nexus cos they are playing 2 Euro events this season as opposed to 5 events in the USA? It makes perfect sense and perfect5 BUSINIESS SENSE for an American company to back the team that has the greatest potential to succeed REGARDLESS OF THEIR NATIONALITY. If you have 2 teams say Nexus and Team Goober from the USA, who do you think that Mountain Dew (An American Company) will back in USA competition if they had to pick one?

Originally posted by raehl

Someone in Europe isn't going to put their advertising dollars in a European team playing in the US because it makes more sense to put their dollars on a European team who is staying home.

Unless they were trying to launch a product inthe US and gain exposure in a market that they had previously been unable to crack. If balling in the states is gonna be put on TV, do you really think that a Euro Company like Errikkson (who do business in the States) would not want to sposor a Euro team competing there?

Lets take football, do Nike sponsor Manchester United, or the French National Team because they ae going to play in America all the time? No, Man Uts are playing a one of tour inthe US for the first time in ages (if ever). Its fame by association and it makes perfect business sense

sam

 

[Richard Kirke (DUPS Rocket) UK]

Reahlality Check

Originally posted by sjt19
Lets take football, do Nike sponsor Manchester United, or the French National Team because they ae going to play in America all the time? No, Man Uts are playing a one of tour inthe US for the first time in ages (if ever). Its fame by association and it makes perfect business sense

sam

Hmmmm... when we're as popular as Football (that soccer BTW) then paintball will atract that sort of attention, but let's face it... Kite surfing get's more media exposure at the moment, who do Nike want to be wearing that tick?

Somebody has to see a real advantage in sponsoring a Euro team as opposed to a US team like everyone else.

Now my team don't have the negotiating power (particular since I aint on a team at the moment...) but I hope you guys who do are ringing up these big companies... because hypothetically Ikea may want to sponsor Joy Division, but they won't until you ask.

Richard

 

[Baca Loco]

Originally posted by sjt19
It makes perfect sense and perfect5 BUSINIESS SENSE for an American company to back the team that has the greatest potential to succeed REGARDLESS OF THEIR NATIONALITY. If you have 2 teams say Nexus and Team Goober from the USA, who do you think that Mountain Dew (An American Company) will back in USA competition if they had to pick one?

Unless they were trying to launch a product inthe US and gain exposure in a market that they had previously been unable to crack. If balling in the states is gonna be put on TV, do you really think that a Euro Company like Errikkson (who do business in the States) would not want to sposor a Euro team competing there?

Lets take football, do Nike sponsor Manchester United, or the French National Team because they ae going to play in America all the time? No, Man Uts are playing a one of tour inthe US for the first time in ages (if ever). Its fame by association and it makes perfect business sense

sam

Sam--
Dye sponsors Nexus cus Dye wants to sell in Britain and because all you guys jump on the go, Brits, go bandwagon. That and Robbo has a significant profile on his own which translated early on as profile for Nexus, too. Whatever success Nexus has is icing on that cake. Dye ain't trying to sell product in the US cos of Nexus' success.

And Nike may support Man United and hope some outside of Euro effect but only because Man U. has international appeal. However, that is limited strictly to soccer fans. And Nike, as an international retailer, will support high profile teams and players throughout the world targeting particular markets.

That's really all raehl was suggesting. And, alas, it ain't unreasonable.

 

[Gudmann]

Sponsors for Novices?

Are there any restrictions in Campaign or the Millennium on Novice teams wearing advertisements on their jerseys, as in a big logo on the front or back and/or on the sleaves.

We from Iceland are currently seeking sponsors to help with the rather large cost of travelling from this island of ours. Pictures of us playing might be featured in advertising, PR or some other sort of promotions so the potential sponsors get some of their moneys worth in publicity.

thanks
Gudmann Bragi Birgisson

 

[sjt19]

Sponsors for Novices?

Originally posted by Gudmann
Are there any restrictions in Campaign or the Millennium on Novice teams wearing advertisements on their jerseys, as in a big logo on the front or back and/or on the sleaves.

We from Iceland are currently seeking sponsors to help with the rather large cost of travelling from this island of ours. Pictures of us playing might be featured in advertising, PR or some other sort of promotions so the potential sponsors get some of their moneys worth in publicity.

thanks
Gudmann Bragi Birgisson

I dont believe that there are any restrictions, you can have logos all over your tops if you like.

Baca, I am sure that DYE would be aware that Nexus were playing as many high profile events in the States as US teams like Dynasty and the Naughty Dogs. The number of events they play in the States must have had a significant appeal for prospective American Sponsors such as DYE, Viewloader, RPS, etc....

There are many people who have not even seen Nexus play in Europe, so how can they comment on the speed or efficiency of the guns, or the accuracy of the barrels Nexus use. People in the States can as they have seen Nexus play. the number of people watching Nexus in the States far outweighs the number of people in Europe that will get to see Nexus play. There are more benefits for an American company sponsoring Nexus than a European company in terms of people seeing the team in action and the kit being used

Sam

 

[Baca Loco]

Re: Sponsors for Novices?

Originally posted by sjt19
1--Baca, I am sure that DYE would be aware that Nexus were playing as many high profile events in the States as US teams like Dynasty and the Naughty Dogs. The number of events they play in the States must have had a significant appeal for prospective American Sponsors such as DYE, Viewloader, RPS, etc....

2--There are many people who have not even seen Nexus play in Europe, so how can they comment on the speed or efficiency of the guns, or the accuracy of the barrels Nexus use. People in the States can as they have seen Nexus play. the number of people watching Nexus in the States far outweighs the number of people in Europe that will get to see Nexus play. There are more benefits for an American company sponsoring Nexus than a European company in terms of people seeing the team in action and the kit being used

Sam

Sam, hard as it is to imagine--I could be wrong and I'm doing nothing more than expressing an opinion, but. . .
1--no American company is sponsoring a foreign team in hopes of impacting American sales of their products.
2--there are plenty of Brits who ain't seen Nexus play and it doesn't make one iota of difference. And, sales predicated on liking Nexus or feeling proud to be a Brit when they perform well has next to nothing to do with the quality of the product(s) involved.

 

[duffistuta]

>>>1--no American company is sponsoring a foreign team in hopes of impacting American sales of their products.

I got to disagree here Cow - check out the number of Americans on threads on PBN and the like getting behinfd the Nexus bandwagon - look at the number of pics of Nexus cropping up on Paintball.com, Forceofnature etc.? A young, aggressive Pro team with a growing rep will be selling EBlade Cockers in the US better than any other team out there barring the Naughty Dogs.

Dye, WorrGame etc. know that the Robbo name, as you said, gives credibility in the early stages, but the good coverage Nexus is getting in mags and online is worth its weight in gold...

Remember, Worrgame sell more Cockers in one week in California then they do in one year in the UK. The uinvestments RPS, WGP etc. are making on the team simply do not stack up if they're based on markering in a narrow, UK-based scenario.

 

[sjt19]

Re: Re: Sponsors for Novices?

Originally posted by Baca Loco

1--no American company is sponsoring a foreign team in hopes of impacting American sales of their products.

In my opinion the exposure that Nexus would generate for DYE and RPS and Viewloader in the US would surely have contributed to the massive sponsorship deal Nexus have from these companies. And may even have been a major factor in said companies agreeing to back the team. Whilst it may not have been the first reason, or even a major reason, it still will not be something that the companies are annoyed about as they get exposure with every picture in magazines and so on. After all, PGI is a worldwide publication, and nexus always have many photos and mentions in the magazine. The magazine is distributed to the American market and sponsors will benefit from business in the States as much as in Europe, i would even have thought more so.

Sam