Originally posted by Nick Brockdorff
It's logical - and selfperpetuating Duff
As soon as ONE company is seen to invest more heavily in the Euro market, others will have to follow suit (well not HAVE to - but they will )
- And - sponsors like "winners" better than "14th Pro team in the MS".
Wait and see
Nick
Maybe Nick, but allow me to suggest that...
1. Very few teams/individuals on the world stage actually influence purchasing decisions.
2. The huge growth of information outlets and the increasingly savvy nature of consumers means that very, very few people actually believe that sponsored athletes believe in the products they use. And Paintball is absolutely atrocious when it comes to chanigng sponsors at the drop of a hat. Until Paintballers actually start developing long term relationships with companies ( a la Beckham with adidas) then no-one will believe players as endorsees.
3. Following on from this, the extreme sports marketing model does not work in Paintball. I.E. Say I'm Oakley, for argument's sake...sponsoring top downhill mountain biker Steve Peat will give me a bigger amount of exposure for far less money than backing a Paintball team. (Ostensibly you're talking the same demographic). Backing an individual player in Paintball, however, is hard for various reasons. Teams are simply too expensive.
3. The industry is hurting big time and there is precious little money about. Recent industry movements are going to make this worse, not better, in the short to mid term.
4. The industry may well start to rethink and refocus its products and its spend, and we could see money that has gone into teams being pumped into different areas.
5. Tournament Paintball is eating itself alive.
The European market may well get more investment Nick, but that doesn't mean the teams will.
Just a few cheery ideas...