Yep, and it proves the majority of the gear they sell is sh*t. Ask any physio about the difference between Nike running shoes and Asics. Still at least Matski proves (once again), he's top of the class.Around 50% of Nike's TOTAL cost is advertising. Now if you think about that for a second, in terms of how big the organisation is and how many products/units of those products they ship, it tells you something about how low cost their production is.
Cycling?