I think there is a way to get paintball onto TV as a spectator sport, not entirely sure how to do it (making it watchable etc).
One way to "advertise" the sport though would be perhaps to get players/games shown in other formats.
For example next time CBBC does one of their "what did you do this weekend" shows, where the kiddies send in videos of their favourite activities. Why not get some of our younger players to send videos in of them in game etc?
Or for adults entering things like "come dine with me" or scrapheap or some other "punter programming" could also get paintball an edging view?
I mean their was a team called "Paintball Terriers" on scrapheap a while back. and when the team was intro'd they showed footage of them playing woods ball etc, and when it came to the final challenges they wore their PB gear.
Its not exactly showing the sport in a Sunday grandstand/highlights etc way. BUT!! it does get the sport onto the TV and into the public eye.