All valid points
I can't disagree with the bad boy image, and how some (many) ad's in all sorts of other sports use it to their advantage. There's an old copyrighter's rule that says the more ridiculous / sensational, the more memorable. (Thanks for moving the thread, I realized my flying rant was in an inappropriate place after logging off last night.)
If we changed it to losers didn't drink beer, then I guess drunks are as good as we get? We're not talking about what the shirts say, we're talking about what we're saying about ourselves.
But take snowboarders for instance. Olympics, hunh? Find me someone over 30 who nodded and said, "What took them so long to get that fixed?" Good fit? Don't think so.
But let me stretch your vision a little (bend your perception so to speak). There are some precedents for us: the winter games biathlon (shooting combined with cross-country skiing) and summer games fencing, tae kwon do, small bore rifle and all the team-oriented olympic games with any degree of "combat" (hockey). I did say I'd stretch the definitions. But can you see some links?
We have a very tenuoius potential future with very little corporate support to become a sport. Now look how we display our weapons, SWAT packs and armoured heads and shins, and the language we use of dead box, elimenations and ammo. Please pass the grenades.
Okay, like I haven't done a long post before? My point is, we have a tenuoius hold on legitimacy (=$), we are martial by image (and all the negatives with that), and then we use less than proper images / language publically? We've got the population of players and are international, true. If we were ingrained into the culture and had overcome our negatives, I'd say fire away.
But it's too easy to kill a sport nowadays, and we can't afford the one seemingly insignificant error that leads to legislation (Australia, Germany, almost Canada and some states in the US). Is that error going to be a t-shirt? Hell no. But the mentality behind the t-shirt slogan, the drive-by marker shootings and the hunger of the press sure will.
Food for thought from the cheap seats, interesting replies made previousily,
Larry Janecka