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Dynasty Signs With...

sjt19

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May 23, 2002
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Consequences...? Like what? People should stop debating on the intricasies of deals that they know nothing about.

The boys in blue have made the switch, it makes sense for them,SP and will further paintball in the eyes of the world (hopefully down the road) by allowing the best team to play as often as they can.
 

KillerOnion

Lord of the Ringtones
Ok, I'll give you a little condensed snippet of the ideas as a preview (I'm writing a rather thick article on it as we speak):

SP bought Dynasty not for Dynasty's benefit, but to buy NPPL out of existance. They don't want anything competeing with PSP and Xball which they have hefty investments in. Getting rid of NPPL and imploding the major tourney scene is a BIG mistake, for a couple of reasons: A. It eliminates competition, which brought about the quality improvements seen this year because of the NPPL's presence (as anyone would agree there surely were), allowing reversion to previous substandard standards, and just as importantly B. It continues and demonstrates the effectiveness of the policy of outright cannibalism within the business and the sport that many companies have been guilty of, and which this year SP has so vividly displayed, focusing intent on stealing rather than creating business.

If it didn't have an impact on everyone, no, I wouldn't mind a tad bit, but it does.
 

Baca Loco

Ex-Fun Police
Okay, K-O.
But I don't see where one follows the other--not that I'm necessarily disagreeing with you. What if, as seems likely, SP will have no problem with Dynasty and Strange playing NPPL next season?
And even if they didn't, how does luring Dynasty away harm the NPPL?

Shouldn't the focus of your concern be on the legal processes currently underway instead--given your hypothesis?
 

KillerOnion

Lord of the Ringtones
Ah, very astute points. Would SP want Dynasty to play in the NPPL, drawing attention away from the leagues where "the big boys play" that they have considerable vested interest in maintaining attention to the league and format where their other two teams are? It doesn't seem to fit their nature to do so. Taking Dynasty out of the NPPL harms the league in taking away a spotlight attraction. If crowds and TV attention are main goals of any event, which they should, then obviously removing talent, especially iconic talent and personalities which Dynasty are beyond doubt, would be seriously harmful. Why not go watch the events that have all the big names in one place? This works from a media and fan standpoint. No coverage, no attendance = no funding. No funding = no future events. I gather that at least in a few instances losses were allowed, almost invited for the sake of self promotion. Can any such endeavor stand at a loss for long? My thinking says not. It's a calculated risk of uncertain payoff which may have just taken a big hit.

It's a strategy from years back that big name college football coaches employed all the time to stay on top: recruit as many players (in this case whole teams) as they want just to keep them out of the other teams' hands so they can't be used against them.

The marketing strategy is what's not only being implemented for the leagues, but also as a direct charge against WDP. It's sad, and it really speaks dimly of the people atop the pyramid because it's simply working again the same worn out, low brow, pre-adolescent marketing appeal that predominates paintball sales: buy the team, put your marker in their hands, and people will read the ads and the posters and think "Oh wow, he's shooting ________! He's my favorite player, I've gotta have what he has!" It "works" because it's essentially the main visible strategy being tried, i.e. not enough significant effort is put forth through other means, and is effective for too large a segment of the targeted paintball demographic. Hardly an appeal to intelligence. The preoccupation with snatching attention away from someone else rather than going out in the public to get more people shooting X instead of Y that didn't have either to begin with is what should cease instead of proliferate. Yeah it's successful so far...but compared to what? Do you think Ford would be better off selling 2k4 Mustangs to people who are up for a new car because they NEED a new car, their current car being say a 98 or 99 model or perhaps older (or nothing at all if they just turned 16), or do they HAVE to go after someone with a 2k3 Camero? Obviously the intelligent marketing heads would try for the former, but someone in a paintball marketing company would say the latter as evidenced by the way they act. It's switch to this, switch to that, add to this, add to that... In short, I'm saying it's another example of their priorities being out of order, and proceeding in a way that if not in reality at least in their own mind is purposely aligned with negative effect intended with net zero outcome rather than simple gains and a net positive effect.

If we were talking toilet paper, razors, or toothbrushes, all this would be a simple trade war. Prices get dropped left and right, the promo offers get flung everywhere with free t-shirts, buy one get one frees, etc., and everybody wins. The paintball trade war, however, has mixed elements, good and bad. Unfortunately, in my opinion, the good and bad in the long term is not being properly evaluated. "We're making money now, aren't we?" is likely the response with no further thought. It's much like politician's syndrome: they'll likely be gone before any consequences are seen or even detected, certainly not around to be blamed and punished for it, so what do they care so long as they're happy now and it looks good?

Not that it was being handled to even a shred of its potential to begin with, but what do you think is going to happen with (debatably) the most marketable team in the history of paintball? More squandering of time and potentially lots of money that could have been had for them and the sport as a whole for the last...oh...3 years or more? Do you even want to think of the figures? Obviously not many people have.
 

knobbs

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Sep 16, 2002
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Originally posted by KillerOnion
The marketing strategy is what's not only being implemented for the leagues, but also as a direct charge against WDP. It's sad, and it really speaks dimly of the people atop the pyramid because it's simply working again the same worn out, low brow, pre-adolescent marketing appeal that predominates paintball sales: buy the team, put your marker in their hands, and people will read the ads and the posters and think "Oh wow, he's shooting ________! He's my favorite player, I've gotta have what he has!" It "works" because it's essentially the main visible strategy being tried, i.e. not enough significant effort is put forth through other means, and is effective for too large a segment of the targeted paintball demographic.
That's exactly what sponsorship is. Put your stuff into the hands of the best and everyone thinks they need it. Put Michael Jordan in Nikes and everyone wants them. That's the way the deal works. There's no other reason for a sponsor to give something away to a player if it gives them no return.


Originally posted by KillerOnion
Hardly an appeal to intelligence. The preoccupation with snatching attention away from someone else rather than going out in the public to get more people shooting X instead of Y that didn't have either to begin with is what should cease instead of proliferate. Yeah it's successful so far...but compared to what? Do you think Ford would be better off selling 2k4 Mustangs to people who are up for a new car because they NEED a new car, their current car being say a 98 or 99 model or perhaps older (or nothing at all if they just turned 16), or do they HAVE to go after someone with a 2k3 Camero? Obviously the intelligent marketing heads would try for the former, but someone in a paintball marketing company would say the latter as evidenced by the way they act. It's switch to this, switch to that, add to this, add to that... In short, I'm saying it's another example of their priorities being out of order, and proceeding in a way that if not in reality at least in their own mind is purposely aligned with negative effect intended with net zero outcome rather than simple gains and a net positive effect..
"In a blind taste test, 4 out of 5 people chose Pepsi!"
"Is your paper towel not holding up? Switch to Bounty!"

That's pretty indicative of the marketing that takes place in the real world. Someone drinks Vanilla Coke (the 2k3 Camaro in this case) and Pepsi comes out with an ad saying that more people choose Vanilla Pepsi in the hopes of getting people to try it. And it works well...the grass is always greener.

Especially in the world of paintball where many people buy a new marker every year. "Sure you're happy with your Angel, but the Shocker is SOOOOO much better. Just ask Dynasty."

It's the way of the world, man...and there's really nothing wrong with it.
 

KillerOnion

Lord of the Ringtones
There's one big BIG factor missing in the equation, though, that makes all of it a problem. Coke and Pepsi advertise on places other than their cans and machines and where their drinks are sold and integrate themselves with the public's every day life. They don't just have a pop up message on the top of the can as you're gulping it down "Shouldn't you be drinking a Pepsi?" Also, you can drink a Pepsi or use a paper towel 24/7 and aren't likely to suddenly stop doing so. Paintball has done little to nothing by comparison to embed itself within the fabric of society. Average marketing? Copycat marketing at best, and even then on a largely unoriginal level, and virtually nonexistant outreach. Rather than marching towards the masses as an army, it's a circular firing squad.
 

KillerOnion

Lord of the Ringtones
Originally posted by knobbs
That's exactly what sponsorship is. Put your stuff into the hands of the best and everyone thinks they need it. Put Michael Jordan in Nikes and everyone wants them. That's the way the deal works. There's no other reason for a sponsor to give something away to a player if it gives them no return.
There has been little to no return. Kids who had never themselves touched a basketball picked one up and a pair of Nikes because THEY SAW Michael Jordan. Tiger Woods, similiarly, put golf clubs in the hands of literally hundreds of thousands who likely would have never even thought about the game had they not seen him EVERYWHERE, ON EVERY MAGAZINE, EVERY TV STATION, not just in golf shops and golf magazines. Mark McGuire. Sammy Sosa. Deion Sanders. Brett Favre. Mia Hamm. Andre Agassi. Hulk Hogan. Bill Goldberg. Chris Moneymaker. Jimmy Houston. Rusty Wallace. Jeff Gordon. How many billboards, non-paintball magazines, etc. do you see Ollie Lang on? How about a Rocky Cagnoni cardboard cutout holding a bottle of Corona...hrm, wait... a keg of Corona? Chris LaSoya for Pantene pro-v shampoo? Didn't think so. Every other sport does. They all know how to play in the game of American commercialization and have it mastered down to an exact science. Companies with any serious success get off their lazy asses and promote who they're selling. We haven't seen any of the same because not one smidgeon has been put forth at all for such, and it's just fuggin ridiculous folks. Disgraceful in fact. Not one stinking dime goes to actual outward promotion instead of the absurd inward pointed junk that's annoying, redundant, and a horrid waste of money that could actually have us getting somewhere other than standing around with our d**ks in our hands. Goals should be set towards bumping Mostly Lame Boring baseball off the prime time sports tube...how hard is it, really to outsell a bunch of coked up, overly glorified spoiled whiny multigazillionaires who actually only have to move 10-15% of the game duration? Put Frito Lay, Motorola, Kodak, and Sony logos on bunkers and put JT and WDP ads on cabs and bar napkins.

Sponsorships, ha. Show me some real promotion so I can stop having to choose whether I should laugh or vomit first whenever I hear the words "sponsorship" and "endorsement" associated with paintball.
 

knobbs

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Sep 16, 2002
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I really don't see what you are getting at.

Soft drinks and paper towels have "figured out how to embed themselves into everyday society" because....wait for it...they are in everyday society. Everyone drinks stuff. Everyone has to clean up a mess now and then.

Not everyone plays paintball. You sell paintball to the people who are likely to buy it. The paintball players. Come to think of it, when is the last time you saw a Louisville Slugger commercial on TV? Or a Wilson volleyball commercial? I haven't. But I do see them within their respective worlds--Sports Illustrated, Beckett Baseball Card magazines, etc. They sell to who is going to buy them.

Everyone wears shoes. Nike needs to sell shoes. Michael Jordan sells shoes because he's popular. Why don't they get Ollie Lang to wear Nikes and show him in ads in paintball magazines? Because they can reach the same audience with Michael Jordan. Paintball is just not popular enough. In this case, the egg can't come before the chicken...You can't put Ollie in a shoe ad because he's not popular enough yet. However, DC shoes throws some love Todd Martinez's way and they have a walking billboard that some people are going to emulate. You can't tell me it doesn't work because I know 2 people already who've started wearing DC shoes and beanies because Todd does.

Paintball is in a spot that every popular sport has been in. Baseball started as factory teams until it caught on. Skateboarding is just now starting to get its stars as mainstream pitchmen and it's been around since the 50s. How did they do most of their advertising? Sponsored skaters. And you still don't see many skating ads outside of skating.

Sponsorship works. I liked my punter days and would never have gone past my carbine if I hadn't seen Avalanche in the glory days. And what do I shoot? Angels. It wasn't a concious decision, but I can't even begin to pretend that it had nothing to do with my eventual choice.
 

KillerOnion

Lord of the Ringtones
Originally posted by knobbs
Not everyone plays paintball. You sell paintball to the people who are likely to buy it. The paintball players.
That is precisely the problem, the same circular pattern that everyone else is falling into and stuck like a dog absurdly chasing its tail. What about this is so hard to understand?!?! There is little or no effort towards the starting point: you have to create new paintball players. You have to inspire people to want to come out and play. You have to imbed the idea that playing paintball is something they'd rather do than play Playstation, watch Seinfeld reruns, or listen to their new Pioneer stereo. Paintball doesn't just compete with other sports, it competes with every other possible expenditure of time and money that a person could be distracted by. It MUST be more pervasive than the "other" outside activities or it simply doesn't get a shot at the time or money required. Any TV show must be worth 30 minutes of your time. Any ad aired during that time must be worth the advertising company's money paid for you to see it. See how this works? Paintball needs access to the time, money, and attention of the public who freely spend it on darn near anything these days.

Quite honestly, having the fields tucked out in the middle of podunk nowhere and that they're not run by people who also run the local Sheraton, downtown financial complexes or golf resort hasn't helped at all. Everyone else utilizes just about every medium and opportunity possible and position themselves right under people's noses to get the time, the eyeful, and the buck.

Paintball simply doesn't play. No play, no pay. I don't know how much more I need to say and how long it has to be said before at least some of this sinks in. That any player doesn't have at least some grasp of it infuriates me. Complacency is the slow suicide of the stupid.