Paintball Promotion

[Marcus Geezer]

Paintball Marketing

Our local site (Sabotage - Swanbourne) runs Hybrid days where invited 'rec-ballers' can mix a day of paintballing with 'walk-ons'.

Just to clarify the definitions, rec-ballers use the sites equipment, whereas walk-ons have their own equipment.

This gives rec-ballers the oppurtunity to mix it up in a walk-on day type environment and get to talk with the walk-ons and so promote discussions about equipment, tactics, costs, etc.

And before you ask, do the rec-ballers get slaughtered in the first few minutes of each game? Well, no, they are split up equally into the two teams with the walk ons and it makes a good equal mix. Walk-ons share their experience with the rec-ballers which adds to their enjoyment of the day. The site promotes good will to fellow man (rec-baller or otherwise) in order to promote the sport and this seems to work on the feild during play, and notably as I thought would happen the rec-ballers are not used as cannon fodder!

I think this goes a long way to minimise the division between punter type days and walk on type days, and promote the sport of paintball.

Maybe more sites could be doing this?

 

[TheGurkha]

Can i just say it's good to see you back to your old self gurkha double teaming cusack with nizzie

 

[Robbo]

Whatever way you market Paintball you need to NOT keep pushing the competitive element to people. A lot of teenagers/young adults already have enough peer pressure on them without Paintball adding to it. It should be advertised as a fun extreme sport so young people are attracted to it and then they can build confidence and become team players.

Nizzie, I just can't agree with this statement of yours and to add to this disbelief on my part, I should also add, the evidence is against you.
The German phenomenon (you can read about it in other posts I have made) suggests that marketing the competitive angle of paintball provokes a greater response and eventual uptake than conventional marketing when it comes to tourney ballers.
Sorry Nizz, but you are way off the mark on this one mate.

 

[Cusack]

Can i just say it's good to see you back to your old self gurkha double teaming cusack with nizzie

We'll see what my injury lawyer can make of that eh


Nizzie - deffo it has potential to be one of the main attractions for the show, up there with fake ice climbing, scuba diving, and skateboarding / bmx'ing have-a-goes, it would be sure to get the max viewage by visitors. Or maybe just having some safe guns for show if the insurance were too expensive...



Is there any chance of one of the big runners attending the industry's premier outdoor and extreme sports expo's??? or will Delta Force be the only promoter / marketer of our sport?

Damnit even some guy who runs an outdoor laser tag center was there last year

 

[Nizzie]

Nizzie, I just can't agree with this statement of yours and to add to this disbelief on my part, I should also add, the evidence is against you.
The German phenomenon (you can read about it in other posts I have made) suggests that marketing the competitive angle of paintball provokes a greater response and eventual uptake than conventional marketing when it comes to tourney ballers.
Sorry Nizz, but you are way off the mark on this one mate.

Maybe I am off the mark but looking at some of the posts on here, where people are saying that they need players/new blood, the current marketing schemes are not working. I just feel IMO that peer pressure is very high anyway without youngsters having to worry about what grade they can make in a tourney. I was just thinking that maybe a "softly softly catchy monkey" marketing attitude may introduce them to a fun sport and then they can be persuaded to join the competitive edge.

 

[Nizzie]

Cusack - I think it would be a great thing to do but I know that the companies have to pay a vast amount of money out to even get a stand and then it may not even be in a very public area!!

Gurkha - YOU ARE!!!

 

[mozza]

paintball promotion is very difficult as we saw at campaign last year birmingham city council put billboards up all over the place radio / tv coverage and we had a good turn out yet when it was back at c/palace this year as i travelled by coach then train i did'nt see anything like this so i think we need to advertise the bigger events like campaign like the midland masters and other such events and then we can get more joe public involved but thats my own point of view

 

[Bon]

IMO the biggest problem is all the negative publicity that paintball causes, I am pretty much the only one in my family who see paintball as being ethically "ok", the rest of them dont like me doing it.

Its the whole "War" aspect of it that puts them off, and with papers overhyping it "a shot that oes not break can kill" was the latest one I heard, along with alledged terrorists using paintball to train... all puts a bad face on the side of paintball.

We need to get this image away form the public, and get the fun, compeitivtive, team working element to them

 

[Robbo]

Maybe I am off the mark but looking at some of the posts on here, where people are saying that they need players/new blood, the current marketing schemes are not working. I just feel IMO that peer pressure is very high anyway without youngsters having to worry about what grade they can make in a tourney. I was just thinking that maybe a "softly softly catchy monkey" marketing attitude may introduce them to a fun sport and then they can be persuaded to join the competitive edge.

Nizzie, the reason we are not doing very well at recruiting more players into tourney ball is not because we are using the wrong marketing strategy with regard to tourney ballers, it's because we are not targeting them at all.

There are NO marketing strategies to recruit tourney ballers, most of our site owners have their head so far up their own arse they can see the back of their teeth and this is exactly why I am advocating a campaign that does target prospective tourney ballers with competitive paintball.
Germany has shown everybody this strategy works except their campaign was because they have no recball and this was the only avenue open to them.

 

[Nizzie]

Nizzie, the reason we are not doing very well at recruiting more players into tourney ball is not because we are using the wrong marketing strategy with regard to tourney ballers, it's because we are not targeting them at all.

There are NO marketing strategies to recruit tourney ballers, most of our site owners have their head so far up their own arse they can see the back of their teeth and this is exactly why I am advocating a campaign that does target prospective tourney ballers with competitive paintball.
Germany has shown everybody this strategy works except their campaign was because they have no recball and this was the only avenue open to them.

A few teeth extractions are required then to get promotion up and running!!!