Well I think the point both Jay and myself are trying to make Nick, is Europeans do look westward for innovation.
The distinction you made between soap and sporting demographics is academic mate because it is the sporting demographic we are concerned with here and as such, the disparity is crippling for the Euros if we are to seek parity in potential TV uptake.
Look, Nick, nobody more than I would love Europe to be able to strike out on its own and forge its own paintball destiny on TV but it ain't gonna happen mate, leastwise not in the short term.
The correct strategy for us is to Trojan horse our way in on the US opportunity and then use this to keep up with, and hopefully eventually overtake the Yank teams.
I know we got the brains, just look at what Sergey has done; we have just never had the resources.
In the meantime, we have to jump on board the Yank bandwagon, ride along for a few years and then see what happens.
Any other strategy that involves investing in parochial, domestic, small time TV productions is destined to have results, if any, a long, long way down the road.
The Yank option provides us with a shortened time scale.
There are two horses in this race, NPPL and NXL, both have European expansion on their agenda but make no mistake about it mate, there are only two horses, the rest are in another race altogether.
