There seems to be a trend at the moment of people telling other people how to run their business.
I think it's fair to say that I know more than most how to run a successful paintball magazine. We've (PGI) been going now for about 14 years. In that time we've seen many, many mags come and go. The reason many have folded is cos they are 'one man bands' - ie a publication produced by enthusiasts, and when the money don't come in they disappear. PGI is produced by a company that has 24 other magazines and a fair frew quid in its pocket. When the UK paintball industry crashed (a number of years ago) Paintball Games Int lost a lot of money - at one point, we were losing £10k a month and we ran the mag at this kind of loss for seven or eight months before we turned it round (thanks to Robbo and Duffy and Ant). We were lucky cos the other mags in the group bailed it out. (You want to get yourself a copy of Teddybear International, and write a letter of thanks to the editor and ad manager - cos they've put more into paintball than most of you reading this!)
Why am I saying this? Well, I would like to see PBUK work, but the key is to be realistic. If you think this is going to be a full blown 132 pp glossy mag, with newsstand disrtribution, then the publishers need to have enough money to suffer the losses - my estimate would be £80-100k a year indefinately. If the publishers are to produce a tight, limited pagination, subscriber-only mag, and they can work their finances to support say 350 subscribers then you might have summat. As a company, we couldn't afford to do it; as a group of enthusiasts working out of a rent-free office in the evenings... well, it might work, but I fear for only a short time. Nevertheless, good luck and hats off for putting your money where your mouth is.