Lets go around again........
Hey Craigpil, Id love to have my own Nike Air Stongle sneaker and apparel deal, but unfortunately I doubt the revenue generated from producing a line of paintball kit from the big sporting manufacturers would barely scratch the surface of the R & D costs. Even if you throw in all the tournament players in the US, the market place is just too small (and currently oversubscribed anyway). Rec or woodsball is still bigger business than Tournament, so if your ever likely to see anything from Nike, it'll probably be the Nike Dri-Fit ghillie suit. Shame but that's business.
This is something that keeps going round in my head, so I'll give you my 2 pence (for what it's worth). There's probably two ways to advance the sport, the first is through the media, more specifically TV, and the second is make it more extreme, or radical.
Both the NXL and NPPL through various means are in discussions to put Paintball on the goggle box, is this the holy grail of where we want to be, maybe, but to what cost is unknown. At present to us what is the "technical magnificence" of certain of moves, is likely to be lost on the general public, as it appears to be a load of blokes sitting behind bouncy castles shooting paint at each other with the odd 15 yard dash. Not going to make a great 60 minutes of TV. It is conceivable that that to make Paintball more commercially successful through greater market appeal, the TV moneymen are going to want to dick around with the format, well they bought the rights so they can pretty much do what they want. This may be a good thing or may not if they turn it into a new form of American Gladiators, who knows. In the other corner we have the Pure Promotions NPPL tie up with Fox Sports. This will show the current 7 man super sevens in it's current state. Again possibly a good thing, but can the current format generate enough outside interest. Again what Dynasty do may seem great to us, but to the layman...........
On a smaller scale, many in the UK are striving for similar media attention, and such like. Again an admirable objective, but in my opinion potentially flawed. The reason for this is, we are thinking as ballers for ballers. Of course we want to be popular and gain social credibility, for what is essentially, a tainted through gun association, pretty alternative activity. The whole make paintball a mainstream sport, gentlemen's betokeners at dawn, wiping should be punishable with death attitude may have to go out the window. Think about what the general public at a base level really wants. Why is it programs such as Wife Swap and reality TV in general etc are popular. People want to see the negative side of human nature, danger, aggression, competitiveness etc. It may be necessary to populise paintball we have to make it more extreme and cultivate the bad boy image. Although we may all decry Lassoya's, Salm's activities etc, it may not be that much of a negative as far as the wider appeal goes. Bit of scandal, bit of woo bit of sheisty behaviour etc. Now I know that some of you are going start flaming saying I advocate cheating, not at all. Cheating should be punished, but when the penalties are in place for it, the player themselves makes the choice. Couple this with making the game more radical in an extreme manner, and people might say woo. check that out, in the same way many of us reacted when we saw the fruitcakes doing free riding or extreme downhilling. Now that is an extreme activity, and in many ways more watch able than paintball. We as humans want to know if the "mountainside is going to come up and smack him in the nutz", not "oh that player got a 50p splat of paint on his shoe, as he simply wasn't playing tight enough". Starting to see the difference. The technical magnificence of playing tight generally will not make great TV (IMHO), but hey I maybe in the minority.
Maybe Sin Bins, Slam Ball, depleted uranium blaze at 1000 fps, Viet-Cong style Spike pits etc is the way forward, I'm not sure, but we really need to think out of the box. You can guarantee that when the Millennium organisers started putting tourneys in Sports Stadiums etc, that was pretty radical in itself, in many ways we in Europe innovated and the States has followed. looks like they've got all the initiative at the moment though.
I think this is a worthy debate at the moment, and one worth having, but it's round and round the mulberry bush as far as ideas go, but you can guarantee that if you can get Command and Conquer or Time Commanders onto primetime TV, paintball has got serious credibility problems in it's current guise.
Right to the caveat, for all those which are no doubt about to blow a gasket, accuse me of being a wipey wipey whore, this is up for the purposes of debate. If you feel obliged to flame feel free, but perhaps you should get out more, enjoy the company of women, hey maybe even have a drink. Flame and pontificate if you want, but it's coming back in spades. Peace.