As Conan the Barbarian always says when confronted by the unknown--
"Crom."
It's a loser in the longer term for a couple of reasons--
they're playing the rebel without a clue, iconoclast card to appeal to what they think is the x-treme youth crowd, you know, colored hair, tatts, piercings, etc. but that whole scene will change as it quickly becomes no longer kewl or trendy. Other problem is you start down that marketing road, along with a dozen others pball companies, and you have to out-"bad" your last pr campaign with the next one and look where that left Warped--strippers and midgets--there's a winner for ya.
It's also hypocritcal and counterproductive and short-sighted as pball is trying to evolve out of the slime and into a sport which will only benefit PMI long run.
Personally it's just a shirt. Who cares? I wouldn't wear one 'cus it seems like a cynical ploy to me. Since when was a giant corporation anti-establishment?
PS--at a guess most complaints from within some area of pball community probably relates to pball's image and not PC concerns. Most 'ballers aren't particularly PC. In fact, most everyone outside the universities and media aren't PC.