Wether it helps a players individual skills at all is questionable, but I can tell you it REALLY helps the team as a whole. It gave my school team a lot of confidence when we first got our team jerseys, it helped us realize we were on the same side. It might not help your personal skills much if your covered in Dye apparel and shooting the latest electro gadget, but it really helps when the 10 second whistle blows right before the break, and you look and see all of that gear in the hands of your teamates.