The NPPL TV shows will help. Corporate paintball showed large spikes during the quarters previous Paintball shows have aired (a phenonomon they didn't appreciate until it was missing). If the (bought and paid for)NPPL show does well companies will be more inclined to continue thier sponsorship deals within that league, which leaves pro teams that don't play the NPPL, and everyone else. Everyone else probably subsidises thier own play, and it should not be a huge impact for them unless they lose help on paint.
Also, teams who have more successful and promotable sister/stable teams would worry, or anyone at the bottom of the league.
That should narrow it down.
US companies will cut back in Europe first, because its less hassle and they don't get as much grief cutting people they will never meet.