not alot of people would class it as 'extreme' though ... odd i know but partly because 'extreme sports' do not gain as much financial support (in most cases) than offical 'sports'. Plus most extreme sports involve transport (think about it)i heard it was sumit like the second fastest growing extreme sport?
but to show its popularity boost extreme sports plan on televising the PA league next year. So i suppose it is gaining some how
as for the average joe blogs playing paintball this year is worse in the rec ball ranks as last year (from what i've heard so dont go off on one if it hasnt) so im guessing the huge investment on advertisement is to gain new customers for next year to compensate for their losses in 06.