EX WHSmith staff here
OKAY, now where to start,
It is easy to flame a company for not stocking a magazine you want to have, does anyone here know how many weekly/bi-weekly (That aint gay BTW)/ monthly/quarterly magazines are in production? I think when I worked there Smiths warehouse stocked something like 64000.
When I worked in WHSMiths I was in Darlington, the cornmill centre which when you consider is within 2 miles of the JUST shop and during this time worked as the News manager I was never asked for a paintball magazine (plenty asking for Tattoo mags).
To get a magazine into WHSmith is upto the promoter of the magazine (this may have changed haven't been in the News trade for nearly 5 years), we had promoters arriving for BBC magazines etc etc and they would set up standees etc to promote their magazines (yes I believe it cost). If we want paintball magazines in mainstream shops ask for a folder, if there is enough folders then the News manager would be an idiot to not stock on shelf. The £5 deposit is to stop time wasters cos I have seen me write of Thousands of pounds in a week due to people (just like us) who did not collect magazines they had ordered.
BTW 10 copies of PGI/PBUK/Faceful is nothing compared to 150 of FHM or Woman or any mainstream mag. Also bare in Mind the average profit margin for a newspaper/ \magazine is 28% which aint a lot for a retail outlet, lot compared to 45% for CD's and a nice 60% for multimedia. (all figures are approximate).
WHSmith does own some of Menzies HOWEVER they do not own any of the news wholesale side of Menzies.
Hope this clarifies some stuff, and don't shout at me as I am just letting you know it from a retail/news outlet point of view.
Have fun guys.
OKAY, now where to start,
It is easy to flame a company for not stocking a magazine you want to have, does anyone here know how many weekly/bi-weekly (That aint gay BTW)/ monthly/quarterly magazines are in production? I think when I worked there Smiths warehouse stocked something like 64000.
When I worked in WHSMiths I was in Darlington, the cornmill centre which when you consider is within 2 miles of the JUST shop and during this time worked as the News manager I was never asked for a paintball magazine (plenty asking for Tattoo mags).
To get a magazine into WHSmith is upto the promoter of the magazine (this may have changed haven't been in the News trade for nearly 5 years), we had promoters arriving for BBC magazines etc etc and they would set up standees etc to promote their magazines (yes I believe it cost). If we want paintball magazines in mainstream shops ask for a folder, if there is enough folders then the News manager would be an idiot to not stock on shelf. The £5 deposit is to stop time wasters cos I have seen me write of Thousands of pounds in a week due to people (just like us) who did not collect magazines they had ordered.
BTW 10 copies of PGI/PBUK/Faceful is nothing compared to 150 of FHM or Woman or any mainstream mag. Also bare in Mind the average profit margin for a newspaper/ \magazine is 28% which aint a lot for a retail outlet, lot compared to 45% for CD's and a nice 60% for multimedia. (all figures are approximate).
WHSmith does own some of Menzies HOWEVER they do not own any of the news wholesale side of Menzies.
Hope this clarifies some stuff, and don't shout at me as I am just letting you know it from a retail/news outlet point of view.
Have fun guys.