I didn't even go to the site, so he didn't need to guess it was "the 20Q AI engine with a picture of Darth Vadar stuck on it"
Seriously, if George Lucas had a crap and stuck a space helmet on it, 6 million people would still go see it in the opening weekend.
Remarket leprosy as the "Anakin/Darth makeup kit" and people will be licking lepers across the globe.