Sponsorship? See my sig.
I'm a bit sceptical about the number of "sponsors" some teams have. WDP and their site NPF look after us, but that's got more to do with a good business relationship than us showcasing their brand.
A lot of people like to dress up bulk buying discounts etc, as sponsorship. It's all tied up with ego, trying to look like the big boys with logos on their jersys. "It your not sponsored then you are not a serious team." type thing.
Rant Rant...
Having said that, i've been impressed with some of the out of industry sponsorship deals some new teams have clenched, bagging several hundred from local businesses. (Not sure whether they will work out to actually finacially benifit the businesses in the end though.)