Why does it need to be tourney ball instead of rec ball as the image presented to the public? Well, everything Robbo said plus one major factor: recognizable faces. Every other major sport like tennis, football, basketball, boxing, golf, and racing bring stars to the forefront for the public to view and follow. Recball is faceless and presents no story to follow and no focal points. Sports in general sell because they present heroes and victories and people with whom the public can identify and embrace. The major outside companies who we want to attract need poster people. Nike's success has been largely propelled by its identification with the major stars that get people's attention like Michael Jordan, Andre Agassi, and Tiger Woods. To date, few if any attempts have been made at marketing paintball stars to the sports magazines and TV shows for interviewing. Instead, the chaotic screwball attempts like the ESPN world cup fiasco of years ago and 2am unadvertised random showings have been all there is to speak about.
It's all a popsicle stand in the Arctic until some serious people actually try to play ball on the level of real sports reporting.