He's an actual PR genius really. I don't know anyone else who could have generated so much publicity for him. Alright, it's more BAD publicity but hey why split hairs eh?
Guy was auctioning off a ticket to a shoreline game for charity and was told it could not transfer to another name...so har har. Basically a petty move, and loads of people had jumped on the auction to help a guy out and get a chance at the ticket.