Originally posted by Baca Loco
Read the mag next issue for the scoop, R. The truth is the whole thing is a risk but the Pure Promotions guys are doing it right and demonstrating that heady, hard-working promotion of PB is a viable possibility. The number of people exposed to pb over the weekend was amazing and, shock of all shocks, it was compelling watching for people who knew nothing about pb. I was stopped by a couple dozen people my own self wanting to know more and the grandstand on Sunday was full of people with little or no prior familiarity with PB.
It sounds excellent. Now if only we can totally change the format we'll have it cracked.