The problem is also that we're a bunch of people runnin' around with "real working guns" in our hands. You can make 'em as shiny and flashy as you want, but that will not change the public's perception of our sport, or even transform that perception into something that will make the public understand that it IS a sport.
Rentals. It's still the number one market the industry thrives on. And until field owners get their acts together and push paintball as a sport instead of a re-enactment activity, the public will always perceve paintballers as "those crazies (fanatics) who shout a lot".
And that's where another problem lies: people who rent for the day want to be on an adventure, frickin' Disneyland. They want to Rambo on about how cool they were in those woods.
What if paintball simply made a bad start by having its roots in the woods? If Mr. Gurnsey had thought of Sup'air in his days, paintball would probably be so radically different from what it has become, even on the rental fields. We'd probably have nothing but arenas and the whole war issue would be non-existent.
But that's just my opinion.