Sadly, I think it has something to do with an instictive quest, inbred into him to bring back Coca Cola's Tab Clear.Also, he keeps saying that things will 'become clear'. When exactly does he think that's going to happen. When will it all 'become clear'? He's been fully outed as a scumbag. It's already totally clear in my eyes.
Someone rumoured that the Holy Grail contains the last few swigs of the stuff....