Its good to see these companies producing different and unique stuff. Granted its more expensive than an axe and a z2 but its target audience would probably never buy an axe and a z2...
I've seen and held it. It's really comfortable to hold. Have seen it stripped down too. so simple it hurts. no worries about breaks inside as it's easily cleaned. Won't say any more just now as not too sure what has and has not been released.