Bud Lite paintball commercial

[Ms Bossy]

This was Bud U.S.A.

 

[Buddha 3]

Okay.

Still, not saying it'll happen, but if either the NXL or NPPL do get good responses on TV, it may well be in the realm of possibility that companies like Bud will be interested.

But I also partially agree with Pete. Bud uses situations in it's commercials that people can relate too (albeit in an over the top way obviously), so in terms of promoting paintball in the US, this means that Bud realises that the vast majority of people there are well aware of paintball in it's recreative form. So promotionwise it's a case of preaching to the converted.

But on the other hand, through the Superbowl this commercial was also broadcasted to millions of people outside the US, where paintball is a lot less common, so that is very much a positive thing.

 

[Furby]

Originally posted by Robbo
I might be talking out my ass here but I don't see what all the fuss is about.
I can't see this having any major affect on how people perceive or even react to paintball Stateside.
My god, 10, million people already play paintball over there anyway, it's not as if the average Yank hasn't heard of our beloved game.
The game as portrayed on that ad is recball, the Yanks are already well aware of paintball in this sense.
What would have made a whole world of difference is if the ad was centred on tourney play where players look like extreme athletes instead of wannabee Rambos.
If moves were being busted all over the place as we see in some of these Paintball vids that have come onto the market, then and only then I would have got excited at the prospect of significant growth but not with what I saw.
Recball sucks as an advert for our game, it has been holding us back for years in terms of mainstream and or media acceptance.

*sigh* Mr. Robinson....

All due respect of course, but you're talking out your ass. At least on this one. Not your fault really...you're an English tournement player, not an American player. In the EU I can see how Rec/Scenario would have a hard time catching on due to the simple mechanics of space...it's at a premium there (yes, I've been to Europe) as compared to the US. The oft-quoted 10 Million players number is a bit misleading, but the trend is there...the sport here is growing, and quickly.

However, 90% of the players here are rec/scenario ball players, not tournement players. Sad fact, but true nonetheless. DeWayne Convirs' "Oklahoma D-Day" game drew over 3000 players last year. A typical rec day here in FL (Gulf Coast) will bring 100-150 players. Fields in Cali get much more than that. A typical Wayne Dollack, MXS or MPP game will draw anywhere from 150-500 players on a weekend. Don't get me wrong, the high end players like LaSoya, Cagnoni, et. al get a majority of the attention, and the customers who come into my shop immediately seem to respect me more when I say I play competitively, yet they turn around and buy a Tippmann A-5 or Dragunfire. As much as we'd like for the competitive side of the sport to dominate, it's the recreational, entertainment side of the sport that's the bread and butter of the industry.

Now, to get back on topic, the commercial was hilarious. Bud did a good job, I think.