I think the fact that Bud have spent money shooting an ad around paintball is pretty significant!
I know what Pete's saying, and it is from a pro player perspective, but there are 2 big things about this.
Firstly, it is mainstream legitamisation of the sport. Don't think there aren't any more people that can't be turned on to paintball. There are currently Fox Paintball shows running, what better ad for these than a little paintball 'reminder' going into one of the largest the largest TV audience the States has - the Superbowl Audience!
Secondly, surely Bud are primetime to be approached to be more involved in the game, perhaps at a sponsorship level? Those of you that think it is inappropriate to connect beer with Paintball, due to the ever decreasing age of paintball players, would probably shout 'disgrace!' and ruin it for the rest of us though...
My mom always told me never to trust a man that doesn't drink, after all, what has he got to hide?