I disagree your example is a "sustainable business model" for any industry.making money isnt greed it business.
ive never had any bad dealing with a site about prices. i do find punters get riped off but players get sepcial deals and these tend to be £10 entry £25-£30 a box. not to shabby in my eyes
its all about structure. once thats sorted it all falls into place.
just like any business the venue(s), price of product, the return, needs to be correct
The problem is selling paint to YOU at 25-30 a box, not the pricing model for one off customers. YOU and other novice players (and by Novice that's nearly all bar 4-5 teams in the UK) buying paint at close to trade means there is no margin for any business to support the Hobbyist base, let alone tournaments. I'd agree there are some poor rental sites and something should be done, but good sites offer a full days play for a fair price. Certainly cheaper per hour than other alternatives, e.g, Go Karting, Clays, power boating etc.
Your business model applied to other industries would have Nissan selling Micras at £40k but GTRs at 25k, "cos like it's a racing car and I've got 9 points on my licence so can handle the power". Plus racing is a sport so, gimme some more incentivised buying discount. Oh, and whilst you're at it I tracked the GTR at the Ring so I need some more tyres, gratis. Have you ever actually tried that line in a car dealership or Kwik-Fit - "I need some Potenza 255/40 ZRF 20's, please. Not paying more than 15p a corner". Any other business or industry would be pissing their pants at the claims and entitlement felt by the UK player base.
If there is zero margin in the hobbyist and tournament player base (other than excessive green fees and tournament entry), where exactly do you think people are making margin. Oh right, customers / rental players.
In my opinion, the recovery path for UK Paintball is as follows (and yes it will be difficult and take time):t
1. Limit the supply of bullets to teams and individuals. Tournaments are single brand paint only (really you're not sponsored, just incentivised to buy)
2. Set a sustainable pricing structure for each level of play. Tournament is going to cost more, but we're saturated with jokers anyway so a bit of wastage won't be a problem.
3. Good rental sites will invest in the "paying" customer experience and also be able to offer better return customer experience, because there is a return for them in doing so.
4. Poor sites will eventually close up as they do not offer the entertainment experience of "good" sites whom reinvest in their single and repeat customer base.
5. Repeat custom leads to a higher customer to hobbyist transformation rate
Of course this path won't be easy, but nothing else will force the change required.