This OP-ED piece says it all.
They dominate the air, but still the media can't win
By Mark Steyn
(Filed: 29/03/2003)
After little more than a week, is this war coverage in trouble? Already questions are being raised about whether the media's plan was fatally flawed. Several analysts are surprised that, despite overwhelming dominance of the air, television and radio divisions have so quickly repeated the mistakes of Afghanistan. Meanwhile, on the ground, rapidly advancing columns become stalled in Vietnam-style quagmires around the second paragraph.
Speaking live from his armchair, General George S. Patton says, "Look, I'm just an armchair general, but, when I lean forward, pick up the remote and switch on the TV, it seems clear these media sonsofbitches pushed ahead too fast in the first 48 hours and then found their supply lines stretched far too thin. The supply of lines just wasn't getting through. OK, it's fun to write 'embedded' the first half-dozen times, and 'shock and awe', but then what? So the *******s got bogged down, then panicked and went into a complete reverse in a desperate manoeuvre to protect their rear.''
Field Marshal Viscount Montgomery (Retd) agrees that the media are in trouble, but blames it mostly on a confusion of war aims. "The problem is they relied on this two-pronged 'shock and awe' business. On the one hand, you'd have these reporter chappies embedded with your Royal Marines and so forth, 'awed' at how absolutely ripping it is to be in a tank. On the other hand, you'd have your crack columnists in Baghdad, 'shocked' at the scale of Anglo-American carnage, with hundreds of thousands of civilian deaths, smart bombs landing on every hospital, nursery schools blown to kingdom come, etc.
"Well, the bally carnage never showed up, so it was a week of awe and no shock. The editors assumed that, by the weekend, they'd have Bush and Blair on the run. Instead, we now stand on the brink of an unprecedented humanitarian catastrophe: even as I speak, George Galloway, John Pilger and thousands of others are being systematically starved of material.
"And let's not forget that disgusting breach of the Geneva Convention when poor bloody Robert Fisk was paraded across the Independent and forced to eke out 1,200 words about his lavatory paper. So much for superior hot air power. Though I must say the line about how 'In the sands of Mesopotamia, Britain lost an empire but at least I've found a roll' was awfully good."
Longtime gay strategist Alexander the Great argues that you have to look at the root causes. "The media had an over-reliance on their elite special forces, the celebrity contingent," he says. "They move fast, but they're too lightly armed to hold their positions and they're easily shot down. Take Martin Amis: the Guardian hires him to penetrate to the very heart of the subject, only to have him limp back with some feeble comparisons between Texas and Saudi Arabia. We've seen all this before: on the first day, you make a spectacular advance, but the publisher never recoups."
Alexander feels the media planners overestimated the degree of resistance. "If you look at the strategically important stronghold of Hollywood, they said it would be a cakewalk. Michael Moore would have a big cake and then walk to the podium, and he'd be greeted by cheers from the beleaguered locals, who've been cut off from the rest of the world for years. Instead, they jeered him. Oh, sure, now we're told it's not because these isolated Hollywood villagers are loyal to Bush, only that they're too terrified of reprisals to speak out. Funny how the story keeps changing."
Philip VI of France says, "When I signed on to the Hundred Years' War, I thought it would be over in 120, 140 tops. Nobody told me we'd be committing for more than two centuries. So I understand the media's impatience. But you know, what looks bad on Day Four doesn't seem such a big deal when you're in Year 137. If I have a criticism, I'd say the media were over-invested in the decapitation approach. For months they pounded the leadership with state-of-the-art precision-guided surgical strikes - Bush is a moron, Rumsfeld's a madman, Blair's a poodle - assuming that, if you remove the nerve centre, the regime will be unable to function. Ha! If there's one thing we French have come to learn, it's that George W. Bush is perfectly capable of functioning without a brain."
Veteran critic the Duke of Wellington says the media never recovered from their terrible miscalculation on the Turkey front. "By Day Three, they'd decided the Rumsfeld plan was a complete turkey," His Grace told a recent media studies conference in Leicester, "whereas Saddam was a brilliant survivor, even though at that point he'd been dead for 72 hours."
The Duke then played a Newsnight report: "They call it 'asymmetrical warfare', and no one appreciates the theory more than Saddam. Bush and Blair expected to fight this war standing up, but by remaining prone the Iraqi president has left the Pentagon's plans in tatters. Saddam knows he can't be `the last man standing', but by drawing Bush and Blair into lying down he's shrewdly re-framing the battle on his terms."