Paintball Sponsorship, What have you given Back?

[Tommy210]

What can teams give back? An enforced brand loyalty, whereby you give the team a discount to encourage them to continue buying from you, with the threat of the discount being withdrawn if the customer is unfaithful. For 90% of teams, that is all. There is very little added value that any but the top teams can bring to a paintball brand in their own capacity. A domestic Div 2 team will not increase a paintball brand's exposure in any tangible way, so the concept of sponsorship makes no sense.

Now it's possible that outside sponsors can find value in lower-ranked teams, by showing their name by any means to an audience that otherwise would not see it, but on the whole paintballers have no idea how to sell themselves, either to potential sponsors or to a sponsor's target audience, and any marketing exec worth his corner office can spot this a mile away.

It is just brand awareness. By relatively low value advertising you expand the brand awareness and strengthen your position.
Some companies will opt for this to keep the brand in mind of people.
For example Sony has past few years lowered their brand awareness and had to work very hard to retake the market share. Continuous advertising across variety of demographic groups will keep the brand known.
So paintball will not make big waves as you said but will keep the brand alive within certain population group.
Basically you have to make the marketing people believe that paintball is way to go in their campaign to dominate the world (that’s what they want anyway)
Market penetration within certain group might be also option, with one slight problem; you would have to know if new product is coming out as paintball will not be their top list of market penetration tools...

 

[Exile]

You have clearly missed the point of it... maybe this guy can explain it to you Ion_Paintball as he seems to grasp it better...

Peace...

BTW, what has your comment to do with purpose of this thread??

Actually Tommy, it's quite a salient point; if you are going to represent your Sponsors, then not spelling their name correctly - especially when bolding and repeating it - is quite a faux pas.

As you yourself said, having a professional image is critical, and that includes grammar and spell-checking any statements you make

Oh, and having a name of someone (or preferably an existing working and/or personal relationship) within the Marketing/PR departmant improves your chances no end - simply addressing it to "teh Marketing guys & girlz"(sic) is almost guaranteed to get it passed to the over-worked intern/account exec and subsequently binned.

Get clever/creative (think internet and telephone books) and find out names and job titles before sending in a proposal to someone who can actually help. Ask anyone who's ever worked in lead-generation for tips.

 

[Tommy210]

Actually Tommy, it's quite a salient point; if you are going to represent your Sponsors, then not spelling their name correctly - especially when bolding and repeating it - is quite a faux pas.

As you yourself said, having a professional image is critical, and that includes grammar and spell-checking any statements you make

Oh, and having a name of someone (or preferably an existing working and/or personal relationship) within the Marketing/PR departmant improves your chances no end - simply addressing it to "teh Marketing guys & girlz"(sic) is almost guaranteed to get it passed to the over-worked intern/account exec and subsequently binned.

Get clever/creative (think internet and telephone books) and find out names and job titles before sending in a proposal to someone who can actually help. Ask anyone who's ever worked in lead-generation for tips.

First of all Relentless is Relentless where do you see spelling error?? (I am not English by origin so please spell it for me, no kidding) (don’t want to go to the discussing about that)
I agree with you about the” know people” issue but I believe that if you put your case correctly you can still get good support without knowing someone high up. (Although it helps)
I totally agree with the creativity.

 

[Kevin]

to be fair to the guy his english is a lot better than a lot of people on here,
atleast you can understand what he is saying.

You can tell a foriegner wrote it, some of the words are out of place, but he has put them all in and tried his best to spell them correctly with little slang or text speak.

 

[Tommy210]

Cheers Kevin, but can you please point out how did I misspell our sponsor name?

I am really killing myself here to find it??

Seriously am I blind?? ( it is quite possible)

 

[Exile]

First of all Relentless is Relentless where do you see spelling error?? (I am not English by origin so please spell it for me, no kidding) (don’t want to go to the discussing about that)
I agree with you about the” know people” issue but I believe that if you put your case correctly you can still get good support without knowing someone high up. (Although it helps)
I totally agree with the creativity.

There was no error - I was messing with you Sorry dude, in a playful mood today.

My points still stand tho...

Much love

 

[Tommy210]

You made me doubt my vision
No worries, I agree with most of your comments anyway.
Bottom line is, that any kind of support is difficult to get, outside support might give you better value if you are not high up in the league to be supported by to paintball manufactures.
However if you choose to go outside the paintball industry you will encounter that corporate world is tough and to win your support, one A4 with results will not cut it.

You will have to e prepared to answer loads of questions and most importantly you will have to show your return value to company... so boys start practising your presentation skills

 

[x RENAGADE x 91]

You need to give more than you recieve *cue gay jokes* in order to get them on board lol

Take a little, give a lot.

 

[TinFish]

I never associated Relentless the team with relentless the drink until now...I had no idea there was any actual connection.

you learn something new every day. good job guys

 

[Tommy210]

I never associated Relentless the team with relentless the drink until now...I had no idea there was any actual connection.

you learn something new every day. good job guys

You should see us and the website our jerseys have exact Relentless logo. Most people recognise the logo on our jerseys straight away.
Especially the one addicted to Relentless