I'm not going to be a biscuit-beater in this case, or play 'the biscuit game' or whatever it is that you sick british crackers do these days, but I will say that this is a corporate press release about a DVD distribution deal, with no real relevance to TV at this stage, and - if I were a betting woman - will for sure amount to nothing in the future either......
Don't even get me started on the validity of the SGMA report, half of which (the damaging half) has been withheld already at the 'request' of several large industry corporations who have based thier marketing strategy, budget allocation and share prices on the 2006 report, only for the SGMA to say that they gathered the information and collated it in the wrong way in 2006, and would be posting ammended (and much lower) participation numbers in the 2007 one.
.......anyway, its a 'not particularly well worded' release, containing entirely disputable figures, and as regards the reference to TV, the reference is so stretched it might as well say:
"We have found a fossil in the himalaya's of a crustacean from the Jurrassic age, and look forward to opening a prehistoric animal park in the very near future, including of course, the awesome T-rex."
Yeah, its about that accurate.
That said, it aint all Biscuits fault is it?
Biscuit, just beware anyone that trys to sell you magic beans....