I think back in the day it was also a more exclusive sport. Only dedicated people could play it, due to the cost. You didn't have to be uber wealthy (though it helps) but you had to work overtime, to get the money for that box of paint, or Bud Orr.
The amount of kiddies, who patrol these forums pouncing on the unwitting has surely raised awareness, but lowered standards. As for thowever mentioned TV being the holy grail, well there is evidence of Paintball being aired on ESPN 12 years ago, and we are still no further on.........