Limited marker tournaments with limited paint.. run them regularly, encourage punters to cross over and play. That will get the game exposed to 100s. Keep the limited format going, create a reason to buy entry level kit.
Most 'techno' sports have a competition structure that encourages a gradual build in kit, with techniques developing alongside it. Look at F1.. you start in karts and work up.
Paintball isn't like that yet..... seriously, how many teams still have **** players because they've got a big car and provide lifts?
The arms race is fine at the top level, but it's a joke below that. We need an organised entry level, where players can have a season on 'site' markers and similar, then move up to ions etc... I've asked the newbies, one of the big paintball turn offs is showing up at a tourney with bottom end kit and facing players with £1400 of gear. I know that kit isn't everything, but it's a bloody help, look at it this way, if you show up at a tourney and get spanked you look for a reason, if the one you settle on is 'they've got better kit' then you'll never put the effort into sticking with it. I've spoken to 100s of punters while at practices...... they are interested when you start, then they hear about the costs and that's it. (Doesn't help that they've just paid £5 for 100 paintballs and watched you unload 200 into a bouncy castle in one go).
We need a 'bottom end' to our sport, without it we won't go anywhere.
'Cos without your backside your legs would drop off
I suppose, what I'm saying is, Paintball needs an arse.
On a totally unrelated note, what's Raffles doing now?