Totally agree with what your saying.
Was just 'defending' the local 'area', as so to speak, from the Basildon Bashers....
Not sure about lots of passing locals. The music festival should pull in plenty of bodies. There is a large retail park almost directly opposite the venue. If the signage is right, then maybe they'll pull some more people from this. Signage and awareness are the key. People have to WANT to come take a look.... Just a sign with 'Campaign Cup 2007' and an arrow won't be good enough. Local radio will play a good part. The local station have Black Thunders (girlies in black jeeps, called 'Black Thunders') that attend local events and do a short live broadcast. The MS should have thought of this already (local radio).