I think that what Mike is saying is that cost isn't the main factor, it's the fact that new players take a hammering and dont want to come back, regardless of whether they have a marker of the same quality as the opposition.
In regards to cost - there are cheaper markers & equipment available which can do pretty much the same thing, big picture, the differences are marginal, but as we participate regularly in the sport, most players like to have as many minor advantages as possible when stepping onto the field - which pushes the cost up.
In regards to cost - there are cheaper markers & equipment available which can do pretty much the same thing, big picture, the differences are marginal, but as we participate regularly in the sport, most players like to have as many minor advantages as possible when stepping onto the field - which pushes the cost up.