Ok,
You need freedom to move - so some large bunkers up front and centre-ish will break up killing lanes from the break, forcing teams to move up to get those lanes.
Long snakes/zippers also allow movement up-field and force teams to control those bunkers otherwise sayonara sucka.
put 90% of bunkers from the 30's to the oppo 30's, again, forcing you to get in their face.
And don't forget the Cheerleaders