OK I've been doing a lot of thinking about paintball and TV, and I'm convinced that it comes down to this: It's all about the story.
It dawned on me when someone lent me a video of the Manchester United 'Treble' a few years back. It detailed the whole season, showed the highlights, interviews that gave extra insight into why the players performed the way they did. They packed the whole season into a two hour tape of pure excitement and information, cut out all the boring bits, and showed great goals, great moves, and explained why they worked.
First, you have to have a cast. Players like Chris LaSoya, Rocky, Bob Long, and The kids from Dynasty, all make great characters. People would actually be interested in what they are like off the field. The rivalry between players can be played out and exploited, as could the incident involving Jeremy Salm. All of this stuff makes for interesting viewing.
Second is the Games them selves. You have to build them up, explain what teams are going to try an achieve, have professional commentators, explain to the audience what they think the teams will try to do, just like American football. You need to make the audience believe that each game means something to the teams playing.
Third, you need to make things clear on the field. You don't need to show every event in the game, but careful editing with enough cameras, (I'd say you need at least 4 cameras minimum, plus ref cams, and player cams) and commentators explaining what's happening, the story can be communicated to the audience.
In a typical game, players break out, someone always gets shot on the break. Players make their barricades, then the commentators start to explain where the players have gone, and what the strategies might be. Players get shot, commentators update, then something dramatic happens. You have several camera angles to cut together to show it happening, instant replay. The commentators get excited, they let the audience know what has happened in the game, and the game continues.
At this point, one or two players will be doing the most damage, the camera crews need to be in on the action.
At this point, it either becomes the story of one team trying to defend their flag from a hungry opposition, or it becomes the story of a team trying to break a solid defence.
The final moments of a game are usually the most dramatic, one player puts in a killer move that destroys the defence, and the rest of the pack moves in for the kill. The commentators have a post game preamble, including some comments from the players them selves who will be interviewed after the game, then the best moves of the game are shown in replay (slow motion and reverse angles) and the game is a wrap.
I firmly believe that it's all about the story. Paintball as a sport will not sell it's self, but it does provide the right raw material for an intense and dramatic show, if presented properly.
I will be very interested to see what the Americans do with x-ball. If they get the right people and the right production crews, they could crack this, and bring paintball to the masses.