This should be interesting - The business behind Rec vs Tournie

[TJ Lambini]

Blimey, I didn't know we could swop them.

Darkwerks - LOL!

Moving sideays on tha argument slightly, it would make a hell of a lot of sense for companies to pick on a coupla of rec guys - say maybe Tyger, Rick Martin, Diane Howe - and sponsor 'em because, as was said earlier, these guys go to a lot of big games, write for magazines, and inspire other players. I think word of mouth, grass roots sponsorship like that can pay real big dividends...the concrete benefits are just a bit harder to quantify.

IE. I'm Adam Gardner (in some hellish parallel mormon universe) and I give Team Thunder 10 Impulses; I see 3 pix of 'em in the next PGI using the gun - bang, immediate return.

I give Tyger an Impulse, he goes to the Michigan Monster Game, plays well, shoots a few people, talks to loads of guys, let's em shoot his gun. These players go home to their various towns/States, and over the next 3 months 18 of 'em buy Impulses...but there's no way I'll ever know it wuz down to el Tigre...

Me, I'd do it anyway with certain people...

peace

 

[Liz]

I'll go back to my soccer analogy here, though it's not quite the same. There are maybe 60 (?) pro soccer teams in England, thousands of part time or completely amateur teams, and tens of thousands of "Sunday" players. The pro teams are the ones that get TV & newspaper coverage, so they get all their kit for free, but the massive market is the part time, amateur & Sunday players. Even if someone just has a fun kick-around every 2-3 weeks, they will still think that if David Beckham wears a certain brand of boots then they must be great, so they will buy them.

Of course, with soccer it goes much further as there is the sponsorship of all the unrelated stuff like drinks, electrical equipment etc. The sponsors don't pay for this out of the goodness of their hearts, they pay so their brand can be a) in the public eye more & b) associated with excellence in any field.

 

[Buddha 3]

TJ, my point exactly! (Just in waaaaay less words, hence more efficient)

Beaker, I fully understood what you meant. I think TJ made it a lot clearer what I was trying to get across. I'm not saying that the rec boys should be ignored, but looking at things with my background in commercial management, I'd spend most of my sponsorship budget on the tourney boys too, for the reasons mentioned, and also because it's the easy option. I think it is very, VERY hard to be able to use normal means of promoting stuff to the rec cowd.
I wasn't disagreeing with you by the way, I was just trying to explain how most of the big companies (probably) think. That doesn't automatically make it the 'right' thing to do. I for one would think it's great if Tyger would be running around with all kinds of shiny free toys! (I don't think he'd moan too much about it either)

 

[TJ Lambini]

great minds...

think alike.

As do addled ones, obviously...

 

[Tyger]

Originally posted by Beaker

I am not just talking about sponsorship so endorsements etc. I am also talking about promotion. Look at the amount of money spent on promotion at the World Cup. How does that compare to the industry support for the largest Scenario big games?

...How many vendors would generally attend a scenario game which, presumeably number more than 200 with ease?

Reverse order : Some secnario games get no vendors. Some get 12-15 vendors. Depends on where it is. I can tell you for fact that Ohio Bash gets 12 or so, Sams Big game gets 1 (Aerostar, a proshop AT the field. Anyone who has JT spectra goggle frames is a winner in my book.)

And, endorsements and so. World cup doesn't cound becasue it costs tehm nothing, really. Why? Jerry Braun is the promoter. Jerry also prints a magazine. It'd be like Robbo (just to pick on Robbo out of context) promoting a tourney in PGI. Like it'll really cost him anything.

Industry support isn't there only becasue, IMHO, the industry is blind. Diablo backs the MXS scenario series, nd Zap backed Dollack some years ago. But companies like WGP won't back them becasue, frankly, most scenario players arne't shooting Angels. Which actually should be a reason for them to sponsor it, but that's another story.

When companies realise where the big money comes from, they'll come. You can lead the horse to water...

-Tyger

 

[Tyger]

Blimey, I didn't know we could swop them.

Originally posted by TJ Lambini
I give Tyger an Impulse, he goes to the Michigan Monster Game, plays well, shoots a few people, talks to loads of guys, let's em shoot his gun. These players go home to their various towns/States, and over the next 3 months 18 of 'em buy Impulses...but there's no way I'll ever know it wuz down to el Tigre...

Dude, it'll never happen.

Tyger with an Impy? Who'd believe it?!?

And anyone that wants to play with the Stroker or the Viper or anything (Well, about anything...), it I got it, I'll loan it.

-Tyger

 

[Darkwerks]

WGP won't back them becasue, frankly, most scenario players arne't shooting Angels.

Surely WDP not WGP?

it would make a hell of a lot of sense for companies to pick on a coupla of rec guys - say maybe Tyger, Rick Martin, Diane Howe - and sponsor 'em

And me, obviously Maybe the soccerand motor racing analogies don't work. I reckon it's more like cycling...top pros get contracts for endorsemants, semi pros get sponsorship, recreational cyclist finance the whole deal.
or maybe it was ice hockey i was thinking of...oh alright I haven't a clue, please can I the medicine now?