1) Do you have a mobile phone? (Please tick one)
Yes
2) What type of mobile phone do you currently own? (Please tick one)
LG o
3) How long have you owned your mobile phone for? (Please tick one)
1-2 Years o
4) How many mobile phones have you owned prior to your current mobile phone?
(Please tick one)
4 o
5) Which network are you currently using?
02 o
6) Where did you purchase your mobile phone?
o2 website
7) What is your current plan with your network?
Contract o
8) How much would you be willing to spend on a mobile phone handset
(Please tick one)
£0-£100 o
9) What is the main specific purpose of your mobile phone? (Please tick one or two only)
General Communication o
10) How often do you use your mobile phone (Please tick one)
Daily o
11) What advanced features do you look for in a mobile phone? (Please tick)
Digital Camera o
Bluetooth o
Size (i.e. small) o
Good design o
12) How would you rate Microsoft’s brand image? (Please circle)
2:good
13) How would you rate Microsoft’s product quality?
3:fair
14) If Microsoft were to launch a mobile phone, would you buy it?
Probably not o
15) What age category do you fall into?
11-20 o
16) What is your current occupation?
Student
Yes
2) What type of mobile phone do you currently own? (Please tick one)
LG o
3) How long have you owned your mobile phone for? (Please tick one)
1-2 Years o
4) How many mobile phones have you owned prior to your current mobile phone?
(Please tick one)
4 o
5) Which network are you currently using?
02 o
6) Where did you purchase your mobile phone?
o2 website
7) What is your current plan with your network?
Contract o
8) How much would you be willing to spend on a mobile phone handset
(Please tick one)
£0-£100 o
9) What is the main specific purpose of your mobile phone? (Please tick one or two only)
General Communication o
10) How often do you use your mobile phone (Please tick one)
Daily o
11) What advanced features do you look for in a mobile phone? (Please tick)
Digital Camera o
Bluetooth o
Size (i.e. small) o
Good design o
12) How would you rate Microsoft’s brand image? (Please circle)
2:good
13) How would you rate Microsoft’s product quality?
3:fair
14) If Microsoft were to launch a mobile phone, would you buy it?
Probably not o
15) What age category do you fall into?
11-20 o
16) What is your current occupation?
Student