Well...it's not a bad deal for new stuff from a shop.
Driving to reading, will not get you anything off of the price and if it did, it wouldnt be enough to cover the cost of getting there!
But...if you really must buy new,
www.bigdickspaintball.co.uk
They have 20% off everything till Xmas, means an Ion will cost £155 delivered, you have to add to teh cart, before you see the saving.
I would recommend you buy secondhand, as Ions are great, but need lost doing to them...and..well..I have to say...an ECocker liek mine, will pi$$ all over them, from a great, great height.