That's simply not true. My understanding is the tourney ult gave very explicit instructions, that if it was a hit, and if the player was still shooting, it must be a 141. He didn't say "Use your discretion"..?
The rule is NOT at the ref's discretion and the point of it is a hit is a hit, and playing on is playing on, and will result in a 141. That's it, end of... And that's the way it should be. The whole point of it is getting away from the 'oh, I didn't know it was there, it's not fair to penalise me'.
Try saying that to the cops when you jump a red light - 'sorry, mate - I didn't know it was there... I couldn't have reasonably known it was there...'
It's still an infringement and should still be punished