Don't spout kak. Licensing is available to anyone under a joint distribution agreement between Sony, Phillips, and Panasonic. It only costs around $10 per device for manufacturing royalties. Blu-Ray not being included in the 360 has nothing to do with them not being allowed and more to do with making cash through online HD content... this will change only if developers struggle to fit content onto DVD, saying this though most likely what will happen is games will be split to multi disk like Mass Effect 2.Blue-ray is a sony product and I dout they'll give microsoft the license to have blue-ray.