Pete,
this is the deal mate, as I see it anyway; the MS are on thin ice, they have been for a loooong time and whenever something like this comes out, they are always gonna be susceptible to claims of money grabbing...
I have, amongst my objections to this issue:
The imposition of a new fee, though I'm not sure if it will be the MS or the supplying sponsor (Maxxs) who will be profiting here. However, I can see that if you were to want to personalise the garment purchase would be the answer, whereas, for the remaining media corps maybe a deposit scheme could be introduced.
The fact that this does look like a player's jersey, even with the expanse of yellow (unlike the PSP, yellow is not a prohibited colour in the MS and teams include it in their kit).
Also, that the email states the CPL field looked like a car crash scene (with the amount of hi-vis on display) do they think that all this bright yellow will look better? Or, avoid focus/metering issues?