Weighs less than the SL66 you were all drooling over when it was released. Which looked pretty much like yet another Ego with a different milling pattern. Has a smaller profile too. Not to mention that the parts layout is a complete redesign, with the LPR positioned at the back now. Plus comes with a three piece barrel kit, all for less than the G7 when it came out. And if that kind of stuff doesn't get you, you have to be impressed with the OLED display, scroll wheel functionality, 350,000 shot 9 volt battery, clamping feedneck, and aluminum toolbox and tools, right out the box. Not to mention the excitement of knowing that it'll be available in new colors and ano, probably with some minor feature tweak in 2 months when the Fly version comes out. Plus, you'll be able to pick up a G7 Fly for about $200 in a month or so