Would you need sponsors to help fund it? It's better when you see reviews of kit, teams, paint etc that is completely unbiased and does not have affiliations with any other companies.
Who would it be aimed at? Rec/tourney/newbie/non-players i.e. what would your topics include - millenium/walk-on/punter site etc
Most of us who peruse this site, look at others as well, so you're guaranteed some interest already, but it depends if you want to appeal to us or to those who don't know much about the sport.
It's a brave venture - all the best!
(Sorry about my previous comments - I would have replied seriously to your post, but I was provoked! )