buying power, Asda can buy games in such bulk, that they can afford to lower prices, i would also assume that there "needed" profit margains are smaller, so can offer a even lower price.Bingo.
Game aren't bad with cash on trade ins, so when I got rid of some games I had them put it on a gift card. That's the only reason I went into Game, the gift card. From now on I'll get my new releases from Asda.
But why won't they price match Asda? If I hadn't got the gift card, I'd have gone to Asda, and Game would have been down £40, Asda up £34.97. I don't get why they won't price match, it pisses customers off and loses them cash...
Dont you get better warrentys with asda too?
-james