On my oppinion about the future of our game, I don't see the answer in the format it is played in, but the players themselves.
Okay, what I mean here is that with every sport known to date there is one similarity in each of them. They all got superstars, people, whom by perfecting their skills rise above other athletes. Here you must not forget that we are talking about a teamsport, but still it is the thing which you prefer to watch whilst you look at other teams playing out there, are the stars. of course...
For example... Let's see the thing from the perspective of news coming to scandinavia from let's say Avalanche, though the situation has changed to date, but still it was always some wild move Chris Lasoya had made, or how mad Rocky got when a judge came and pull him out of the game etc. The normal "line" player isn't why you watch a sport... it's the individuals. Whilst the game has come to a situation where in the players on the field do not achieve as much as individuals as they used to, but people still like to relate more on peoples names than the team names.
There are of course other subjects that have been named already on this thread earlier and I think that a firm balance between mixing the game with other leisure events, as it has already been done makes the events more appealing for people to come and watch. Although the problem of course is that if you mix too big events with the main one aka. the tournament, then people might get distracted from learning about the game and going wild on the bumber car stand nearby... missing the point why they even are there the first place.
On the sponsor issue for the events, people should just be consistent on their goals and try as hard as they can. This of course isn't always a walk in the park, because from apart the big series (millenium, psp, nppl etc.) the sponsors are really hard to come by. Especially if we are talking about sponsors that aren't at all related to the sport, and think that the game we have all come to love, is just some whackheads going at it in the nearby forest, blasting everything that moves (even that nice granny who is trying to take his dog, usually named fifi, out for a walk)
Ok... enough for the mumbling... Oppinions people...