Its and Australian Company producing the paintballs in their factory in china.
The guys who own it also own the largest pro shop in Australia, if you have a problem with any of their advertising strategies. Go and speak to Mike, John, Trent, Adam, Ian or Darryn at
www.pbchat.com.au (follow the links to find Killer, Paintball Assassin, PB shop and the Action Paintball Games websites.
I know these guys, have met them, have balled with some of them, and bought most of my gear from them when I lived in Australia, they are good guys.
And if you think about it, its a pretty effective marketing strategy, its got a lot of people talking about the brand, it also ties in well with their product arm Paintball Assassin, you know they make the Deathstix barrels. (I believe Paintball Assassin sponsors Edmonton Impact and they shoot Deathstix barrels.)
Now all of these products and their names were conceived and produced before this whole thing in Germany ever happened. And yes it may not be the best image for the sport, but it is definitely an eye catching one isn't it? Which has to be agreed is what the aim of marketing and advertising is...
And yes there will be some people who have a problem with the images and as such will not buy from them, but there are others that will see it for what it is... A marketing strategy, one that is generating talk about the company and their products.
Now, a quick note from me, I do not, nor have ever worked for Action Paintball Games or the associated companies Paintball Assassin and Killer Paintballs. I was not a fully sponsored player, I (as part of my team Dogs Of War,) was partially sponsored by Paintball Assassin to shoot the Deathstix barrel kits.
Some of you may see me as biased toward them, and yes that may be the case, but they are good products. Simple as that, I still shoot my deathstix kit. And will continue to do so.
Zac.