I think he's referring to the fact that LaSoya occasionally does some very effective dead man's walks at times, as chronicled over and over again in PGI. There might even be a spinoff in the near future, CLMag, Chris LaySoya Magazine. Why not? There are plenty of talented bands, actors, etc. that get full feature magazines filled with pics and exploits, so it's not too farfetched an idea really.
Now I know someone out there is really going to want to kick me for mentioning that idea...possibly triggering an Avalanche self promotion rampage to the tune of an Avalanche blimp, a Warped Burgerz food place.....
maybe even LaSoya Soy sauce?